Strategy maps : converting intangible assets into tangible outcomes /

Kaplan, Robert S.

Strategy maps : converting intangible assets into tangible outcomes / del Balanced Scorecard Robert S. Kaplan, David P. Norton - Boston, MA : Harvard Business School Press, 2004 - 454 páginas : ilustración

From the authors of the worldwide bestselling The Balanced Scorecard

Overview--Value creating processes---Intangible assets--Building strategies and strategy maps--The case files

1591391342S S/80.00


GESTION DE EMPRESAS

Planificación estratégica Cuadro de mando integral Política y estrategia empresarial Adminsitración de procesos Balanced scorecard Estudio de casos

658.401 / K22M