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La guerra de la mercadotecnia /

Ries, Al

La guerra de la mercadotecnia / Al Ries, Jack Trout - México, D.F : McGraw-Hill, 1986 - 213 páginas

ISBN: 9684519982 S/80.00

Subjects--Index Terms: Estrategias de marketing

Dewey Class. No.: 658.8 / R56

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