TY  - GEN
AU  - Kaplan,Robert S.
AU  - Norton,David P.
TI  - Strategy maps : converting intangible assets into tangible outcomes / 
SN  - 1591391342S
U1  - 658.401 
PY  - 2004///
CY  - Boston, MA
PB  - Harvard Business School Press
KW  - GESTION DE EMPRESAS
KW  - Planificación estratégica
KW  - Cuadro de mando integral
KW  - Política y estrategia empresarial
KW  - Adminsitración de procesos
KW  - Balanced scorecard
KW  - Estudio de casos
N1  - From the authors of the worldwide bestselling The Balanced Scorecard; Overview--Value creating processes---Intangible assets--Building strategies and strategy maps--The case files
ER  -